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Marketing

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Organic vs. Paid Reach: Start Making Impact...

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Social Media

“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
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Should You Reply to Social Media Comments?...

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Social Media

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Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
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Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

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Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
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Social Media Posting Cadence: How To Get It Right...

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Social Media

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Visme Unleashed screen grab

Content creation: Visme Unleashed

March 23, 2020 by sherrilynne Leave a Comment

Hooray for Visme Unleashed! From time to time I get the opportunity to take social media tools and software for a test drive. Such an opportunity came my way recently when Payman Taie, the founder of Visme, wrote to me with the offer to try out the newly retooled platform. As I’m always trying to […]

Filed Under: Marketing

integrated digial marketing

Foundations for integrated digital marketing

January 20, 2020 by sherrilynne Leave a Comment

A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Ok, so what is […]

Filed Under: Marketing

mastercard logo

Has the sonic brand concept finally come of age?

March 6, 2019 by sherrilynne 1 Comment

Mastercard’s new contemporary sonic brand was developed by musicians, artists, and agencies from across the globe. It’s designed for cultural differences

Filed Under: Marketing

Instagram Influencer Relations

Infographic: The Growing Power of Instagram

August 28, 2018 by sherrilynne Leave a Comment

This infographic is full of facts and figure to explain why marcoms professionals should be including Instagram as a priority channel.

Filed Under: Marketing

mobile ads

Canadian ad spend growing faster than anywhere

June 15, 2018 by sherrilynne Leave a Comment

Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians primary point of access to digital services and content.

Filed Under: Marketing

Canadians digital privacy

Survey: Canadians are OK with sharing personal data

May 28, 2018 by sherrilynne Leave a Comment

Three of four Canadians are willing to share personal data to receive benefits, as long as the data is properly protected. Higher rated benefits include free products and services, greater value for money, improved service and tailored offers.

Filed Under: Marketing

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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