Make the case for video content
This infographic is full of compelling facts and figures about using video for communications and content marketing. Use them in bugetary rationale and get vital video content into your marketing mix.
Marketing
A digital media framework for smart marketing communications
Digital Media Framework balances activities across owned, earned, shared and paid media strategies to get a demonstrable PR & marketing ROI.
6 Content Marketing Skills You Need to Succeed in 2021
What are the top 6 skills you need for content marketing success in 2021? Check out this infographic full to great tips & advice.
Content creation: Visme Unleashed
Hooray for Visme Unleashed! From time to time I get the opportunity to take social media tools and software for a test drive. Such an opportunity came my way recently when Payman Taie, the founder of Visme, wrote to me with the offer to try out the newly retooled platform. As I’m always trying to […]
Foundations for integrated digital marketing
A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Ok, so what is […]
Has the sonic brand concept finally come of age?
Mastercard’s new contemporary sonic brand was developed by musicians, artists, and agencies from across the globe. It’s designed for cultural differences