Gaining media coverage is an essential part of the content marketing mix. Build great media relations with these six simple rules.
Did you know that I offer podcast production services? That’s the reason I’ve hosting the Being Human Is Good For Business Podcast. In each episode, we discuss leaders, leadership communications and leadership strategies. In Episode 4 we discuss heart-centred leaders. These are the people who feel things strongly and lead by forming strong relationships. They […]
I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC, the International Association of Business Communicators? I’m a past president of IABC Ottawa and am just about to step up as Chair […]
If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets […]
Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR. But wait, there’s more: Learn […]
Having a LinkedIn profile that is active and properly optimized will significantly increase the chances of being discovered by potential clients and companies looking to hire. In other words, people will contact you directly if they think you will be a good fit for their needs. Isn’t that a lot better than cold calling or […]