The Power of Public Relations in Canada
Crafting compelling brand narrative is essential to effective public relations in Canada.
Blog
How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)
Vacation planning for freelancers. Here’s how I took an 18-day vacation across Japan—without dropping the ball on client work. Real-world advice on planning, scheduling, delegating, and staying (mostly) unplugged.
How I Used AI to Create a Podcast on Going Viral on Threads — In Minutes
I’ve been experimenting with a new AI tool that might just change the way marketers create content. It’s called Google NotebookLM, and it helped me produce an 18-minute podcast episode that sounds like two humans having a smart, engaging conversation about how to go viral on Threads. Here’s how I did it. I pulled the […]
Should You Reply to Social Media Comments?
Replying to social media comments can boost your brand’s visibility, deepen audience trust, and drive long-term growth—here’s how marketers can manage it effectively at scale.
Curating Content is the Smartest Move You’re Probably Ignoring
Good curation isn’t just grabbing a link and throwing it into your feed. It’s about providing value and context for your target audiences.
Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon
LinkedIn is not just another social network—it’s the world’s most powerful professional platform.
Repurposing: Why Smart Content Isn’t One-and-Done
Catching someone’s attention online is no small feat. With crowded feeds and endless content competing for attention, it’s no wonder marketers are looking for smarter ways to make their messages resonate. That’s where content repurposing comes in—not as a shortcut, but as a strategic, resourceful way to extend the life and reach of your best […]