Smart Digital Communications
In the fast-paced, algorithm-shifting world of social media, it helps to know a few secrets of the trade. The good news? You don’t have to be a wizard or master all the platforms. Whether you’re managing a team, building a brand, or simply trying to keep your head above the digital tide, these 10 tips, […]
Crafting compelling brand narrative is essential to effective public relations in Canada.
In 2025, the debate of organic vs paid is more relevant than ever. Discover how savvy PR and marketing pros are combining both to boost reach, engagement, and results without blowing the budget.
Vacation planning for freelancers. Here’s how I took an 18-day vacation across Japan—without dropping the ball on client work. Real-world advice on planning, scheduling, delegating, and staying (mostly) unplugged.
I’ve been experimenting with a new AI tool that might just change the way marketers create content. It’s called Google NotebookLM, and it helped me produce an 18-minute podcast episode that sounds like two humans having a smart, engaging conversation about how to go viral on Threads. Here’s how I did it. I pulled the […]
Replying to social media comments can boost your brand’s visibility, deepen audience trust, and drive long-term growth—here’s how marketers can manage it effectively at scale.
Good curation isn’t just grabbing a link and throwing it into your feed. It’s about providing value and context for your target audiences.
