The Power of Public Relations in Canada
Crafting compelling brand narrative is essential to effective public relations in Canada.
Blog
Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon
LinkedIn is not just another social network—it’s the world’s most powerful professional platform.
Repurposing: Why Smart Content Isn’t One-and-Done
Catching someone’s attention online is no small feat. With crowded feeds and endless content competing for attention, it’s no wonder marketers are looking for smarter ways to make their messages resonate. That’s where content repurposing comes in—not as a shortcut, but as a strategic, resourceful way to extend the life and reach of your best […]
Using AI in Content Creation Isn’t Cheating
AI has entered the chat—and for content creators it’s not going anywhere. For content creators, marketers, and communications professionals, the arrival of powerful AI tools like ChatGPT, Claude, and CoPilot has triggered both excitement and anxiety. Some cheer the massive productivity boost; others worry we’re losing the “human touch.” And a few accuse AI-assisted creators […]
Social Media Posting Cadence: How To Get It Right
Discover how to find your ideal social media posting frequency with practical tips, analytics insights, and strategies to engage your audience more effectively.
Social Media Marketing Trends: What Marketers Need to Know
Stay ahead of social media marketing trends in 2024 with insights on TikTok, META, influencer marketing, and the rise of Threads—learn how to adapt your strategy for the evolving digital landscape.
Elbows Up, Canada: How Social Media Brought Us Together
Elbows up! Those moments when social media brings people together.