Digital communications exciting because change is constant…tools change, trends shift, new innovations emerge.
By immersing myself in this change I give my clients the best strategic communications advice and smart, up-to-the-minute tactical solutions. All activity is trackable, measurable and demonstrates clear return on investment (ROI).
It’s this measurability that sets my work apart. Every time someone engages online, they create data and insight. This demonstrates how and when objectives are being met. It keeps communications nimble, an iterative to ensure goals are met.
Time was that getting media coverage was the main bread and butter of a PR professional. And since news stories are shared so widely in social media, getting coverage is still really important. But influencers now include bloggers, YouTube Creators, Instagrammers, Facebook Live Stars, and more. It’s no longer enough to shop news releases, instead brands should aim to build long-term, beneficial relationships with people who have actual influence among stakeholders.
It doesn’t matter how big or small an organization is, or if it’s public, private or not-for-profit, each one has a range of stakeholder communities that it depends upon for success. Whether it’s employees, investors, customers, partners or any other group, effective communication is the key to strong relationships. My clients tap the full potential of digital and social media to build trust by communicating when, how and where people want to engage.
Media and Communications Training
News breaks at lightening speed thanks to social media. It’s important for company executives, frontline employees and everyone in between to understand when and how to share company stories. With one-on-one coaching or group workshops bring keep people up to speed. It might be preparing for a media interview or empowering employee ambassadors or keeping the communications team at the leading edge with skills development. My training approach is casual and practical, and tailored to suit specific needs.
Negative media coverage? Getting flamed on social? This can be quickly turned around. In my 20+ years in agency life, I’ve seen just about everything..scandals, mistakes, lawsuits, disgruntled employees and investors…this list goes on. Acting quickly is the key…call me in early.
Only 13 per cent of people are engaged at work and more than quarter are so disengaged they are likely to spread negativity. Is this what your workforce looks like? Luckily digital and social media, when used right, can improve employee communications, build engagement and also trust and loyalty. I’ve helped clients of all shapes and sizes on culture change, training, recruitment and retention.
Content marketing, or in-bound marketing, is part of all the above services, but it also deserves its own section because good content is essential to all communication. It’s about creating and distributing relevant and valuable content to attract and engage key audiences. This means text, videos, graphics and visuals, audio, apps and more. No matter the format or platform, great content marketing is about telling a good story well.