Marketing

This infographic is full of facts and figure to explain why marcoms professionals should be including Instagram as a priority channel.

Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians primary point of access to digital services and content.

Three of four Canadians are willing to share personal data to receive benefits, as long as the data is properly protected. Higher rated benefits include free products and services, greater value for money, improved service and tailored offers.

The GDPR’s expanded reach means that marketers must consider how the full scope of the regulations could apply to Canadian organizations. The GDPR will apply to any organization, wherever located, that uses the personal information of EU residents for marketing.

Influencer marketing: Brands are making budgets go further. Instead of dropping a load of cash on a Kardashian-type personality, they are seeking to partner with ‘micro influencers’.

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to make work better, faster, easier.