Smart Digital Communications
A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Ok, so what is […]
Mastercard’s new contemporary sonic brand was developed by musicians, artists, and agencies from across the globe. It’s designed for cultural differences
This infographic is full of facts and figure to explain why marcoms professionals should be including Instagram as a priority channel.
Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians primary point of access to digital services and content.
Three of four Canadians are willing to share personal data to receive benefits, as long as the data is properly protected. Higher rated benefits include free products and services, greater value for money, improved service and tailored offers.
The GDPR’s expanded reach means that marketers must consider how the full scope of the regulations could apply to Canadian organizations. The GDPR will apply to any organization, wherever located, that uses the personal information of EU residents for marketing.
