Gaining media coverage is an essential part of the content marketing mix. Build great media relations with these six simple rules.
If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets […]
Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing and social media campaigns. I’ll be providing practical tips for great digital PR. But wait, […]
In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign.
Earned media is media coverage or ‘good PR’. It confers powerful third-party endorsement for a company, a product or even an idea. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for. It’s not advertising.
People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020. And, although trust in capitalism is at all-time low, there’s hope. Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government […]