This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. It’s news to keep marketing and communications professionals ahead of the curve.
YouTube experienced a global outage affecting users around the world. It remains unclear what caused the outage. When asked for more details about the incident, Google declined to comment.
The world survived. — SS
An American church leader has urged women to “fast” from social media for 10 days. “What do you notice after taking a break from perspectives of the world that have been wounding your spirit?” he asked, describing the way social media tends to “bring negative and impure thoughts to your mind.”
Is it just me or is it odd that men aren’t asked to do the same? I guess they never have negative or impure thoughts. — SS
Coke’s vending machine signage in New Zealand mixes English and the language spoken by local indigenous people and it misfired… The new slogan: ‘Greetings, death’ is unlikely to sell a lot of cola.
I guess Coke has never heard of the concept of using focus groups to test marketing. — SS
Snapchat unveiled a dozen original video shows including its first scripted programs from top producers like Keeping Up With The Kardashians creator Bunim/Murray and Friday Night Lights writer Carter Harris. The shows will be monetized through two or three six-second unskippable commercials.
Keeping its youth audience engaged is the key to Snapchat’s continuing success. — SS
Google has launched a new version of its Shopping Insights tool which uncovers products and brands popularity and trends in the U.S. This new version includes data for more than 55,000 products and 45,000 brands—significantly increasing coverage over the previous version—as well as nearly 5,000 categories. It’s a free tool, available to everyone.
The data reveals a lot about how people search for products and brands. — SS
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