Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others?
There’s no doubt that video content is incredibly powerful in its ability to engage viewers. But, many marketing and communications professionals struggle to make the case for including video at budgeting time. Sometimes bosses see video as being too expensive, or think it takes too long to produce. Perhaps this was true in days gone by, but not now. Digital formats make video content affordable and quick. Key facts:
- Comedy is the most popular video content.
- The vast majority of people will click away if a video stalls.
- Eighty per cent of viewers can recall a video they’ve viewed in the last 30 days.
This excellent infographic from UK video production company Hyperfine is full of compelling facts and figures about using video for communications and content marketing. Use them in budgetary rationale and get vital video content into your marketing mix.