Having worked in marketing and PR agencies for just about my whole career–more than 20 years–in Canada, Britain and the USA (including running my own agency) I have learned that change is constant.
I started out as a writer, then became and editor and a publication manager. Then I moved into media relations, internal communications and other marketing communications stuff…like direct mail and email marketing.
Blogging since 2004, I’ve developed a deep understanding of Internet marketing and social networks. I built a reputation as a social media ‘guru’ back when that was the fashion and today digital communications is at the centre of my work.
Lately, I’ve been helping organizations deal with some big challenges–everything from dealing with market disruption (think Uber) to aging workforces (think trade unions) to reputation management (think citizen engagement).
I like to volunteer in the community and right now I’m spending time on IABC and the Ottawa Senators Foundation. In the past I’ve volunteered with Junior Achievement, Ottawa United Way and lots of others.
Agency life is now behind me and I am working directly with clients on solving their problems and navigating change and challenges with smart, strategic digital communications.