An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. They wanted to talk about why small business and entrepreneurs do what they do. Video content anchored the campaign, and a smart social media strategy promoted to great effect.
Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. Click here for the latest episode of the IABC Ottawa’s The Voice podcast.