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Sherrilynne Starkie

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Podcast: Being Over 50 Means Having No Time for Ridiculousne

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6 Content Marketing Skills You Need to Succeed in 2021

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Webinar: PR the missing ingredient in content marketing

April 23, 2020 by sherrilynne Leave a Comment

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing and social media campaigns.  I’ll be providing practical tips for great digital PR. But wait, […]

Filed Under: Public Relations

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Make Your LinkedIn Profile Work for You

April 17, 2020 by sherrilynne Leave a Comment

Having a LinkedIn profile that is active and properly optimized will significantly increase the chances of being discovered by potential clients and companies looking to hire. In other words, people will contact you directly if they think you will be a good fit for their needs. Isn’t that a lot better than cold calling or […]

Filed Under: Social Media

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Content creation: Visme Unleashed

March 23, 2020 by sherrilynne Leave a Comment

Hooray for Visme Unleashed! From time to time I get the opportunity to take social media tools and software for a test drive. Such an opportunity came my way recently when Payman Taie, the founder of Visme, wrote to me with the offer to try out the newly retooled platform. As I’m always trying to […]

Filed Under: Marketing

5 steps to positive media coveage

Five steps to positive media coverage

March 2, 2020 by sherrilynne 1 Comment

In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign.

Filed Under: Public Relations

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What is Earned Media?

February 18, 2020 by sherrilynne Leave a Comment

Earned media is media coverage or ‘good PR’. It confers powerful third-party endorsement for a company, a product or even an idea. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for. It’s not advertising.

Filed Under: Public Relations

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Trust in business is the catalyst for change

February 10, 2020 by sherrilynne Leave a Comment

People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020.  And, although trust in capitalism is at all-time low, there’s hope. Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government […]

Filed Under: Public Relations

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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