This infographic is full of facts and figure to explain why marcoms professionals should be including Instagram as a priority channel.
Resumes with certification in Google AdWords, Facebook Blueprint or Hootsuite Academy etc are most likely to make the cut for marcoms jobs.
Facebook has 1.47 billion daily users, so for most brands, walking away from the platform is not an option. But they are going to have to get a whole lot smarter about using it.
A fulsome and animated discussion about major trends in communications measurement and social media and valuation held among IABC Ottawa members.
Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians primary point of access to digital services and content.
Carol Kinsey Goman, an author and executive coach and expert on collaborative leadership gave an informative session at IABC World Conference.