Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing and social media campaigns. I’ll be providing practical tips for great digital PR. But wait, […]
Having a LinkedIn profile that is active and properly optimized will significantly increase the chances of being discovered by potential clients and companies looking to hire. In other words, people will contact you directly if they think you will be a good fit for their needs. Isn’t that a lot better than cold calling or […]
Hooray for Visme Unleashed! From time to time I get the opportunity to take social media tools and software for a test drive. Such an opportunity came my way recently when Payman Taie, the founder of Visme, wrote to me with the offer to try out the newly retooled platform. As I’m always trying to […]
In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign.
Earned media is media coverage or ‘good PR’. It confers powerful third-party endorsement for a company, a product or even an idea. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for. It’s not advertising.
People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020. And, although trust in capitalism is at all-time low, there’s hope. Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government […]