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Sherrilynne Starkie

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Featured Article

6 Content Marketing Skills You Need to Succeed in 2021

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Marketing

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integrated digial marketing

Foundations for integrated digital marketing

January 20, 2020 by sherrilynne Leave a Comment

A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Ok, so what is […]

Filed Under: Marketing

content planning

Get organized with a content calendar

January 13, 2020 by sherrilynne Leave a Comment

It’s January, the time of year where we all resolve to get organized and stay that way all year long!  Now is the time to start a content calendar and keep it going. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. An editorial calendar will not […]

Filed Under: Social Media

Digital PR People

How social media transformed PR

December 13, 2019 by sherrilynne Leave a Comment

Today’s pervasive social media gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007.

Filed Under: Public Relations

Facebook Birthday Fundraiser

Facebook birthday fundraisers

September 19, 2019 by sherrilynne Leave a Comment

In the last five years, people have raised over US $2 billion to support the people and causes they care about on Facebook, with $1 billion of that coming from birthday fundraisers alone. By dedicating their special day to a nonprofit organization, people rally their friends and family to support important causes. Over 45 million […]

Filed Under: Social Media

Messenger Icon

Do lead forms actually work?

May 6, 2019 by sherrilynne Leave a Comment

Would you ever go into a business, fill in a form and leave? Then wait and hope someone will contact you to allow you to make a purchase. No way!

Filed Under: Social Media

Facebook ads

Facebook relevance metrics are changing

April 4, 2019 by sherrilynne Leave a Comment

Facebook’s single ad ‘relevance score’ is disappearing and will be replaced with three new metrics. The calculation of potential reach is getting updated.

Filed Under: Social Media

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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