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Sherrilynne Starkie

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Should You Reply to Social Media Comments?...

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Social Media

Featured Article

Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
Featured Article

Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

Featured Article

Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
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Social Media Posting Cadence: How To Get It Right...

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Social Media

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Social Media Marketing Trends: What Marketers Need to Know...

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Social Media

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A graphic featuring Sherrilynne Starkie with the title 'Sherrilynne Says:' in bold text. The image highlights key marketing insights, including 'Impacts of the TikTok Ban,' 'Invest in Owned Media,' and 'Diversify Your Strategies,' followed by the subtext 'What Marketers Need to Know!' The background has a modern design with shades of blue, purple, and beige, and Sherrilynne is smiling, wearing a blue patterned top.

Impacts of the TikTok Ban: A Wake-Up Call for Marketers

January 20, 2025 by sherrilynne Leave a Comment

This weekend, millions of U.S.-based TikTok creators and brands faced a harsh reality: their platform of choice went dark. The move followed a U.S. Supreme Court ruling upholding the TikTok ban, ostensibly over national security concerns. While the stated reason is security, the ban’s timing and scope suggest a complex mix of motives, including economic […]

Filed Under: Social Media Tagged With: TikTok

Image featuring Sherrilynne Starkie standing confidently in front of a modern, abstract blue background with yellow accents. The text reads “Sherrilynne Says:” in large, bold letters, followed by key discussion points in colorful text bubbles: “What are ‘Community Notes’?”, “Alone, They Can’t Work,” “How is META Changing?”, and “What Marketers Need to Know!”. Sherrilynne is smiling, wearing a blue patterned top, reinforcing the professional yet approachable tone of the message.

What Marketers Should Know About META’s Move to Community Notes

January 13, 2025 by sherrilynne Leave a Comment

Meta’s shift to a “Community Notes” moderation model is reshaping how brands manage their online presence.

Filed Under: Social Media Tagged With: Social Media

Graphic featuring Sherrilynne Starkie with the headline '6 Strategies for Content Marketing For 2025.' The design has a bold number 6 in purple, a blue 'Strategies for' banner, and large text that reads 'Content Marketing.' The background is a warm mustard color with abstract shapes in muted blue and purple. Sherrilynne is smiling and wearing a patterned blue top.

6 Content Marketing Skills You Need to Succeed in 2025

January 12, 2025 by sherrilynne Leave a Comment

What are the top 6 skills you need for content marketing success in 2021? Check out this infographic full to great tips & advice.

Filed Under: Marketing, Social Media Tagged With: Marketing

The Power of Public Relations in Canada

January 12, 2025 by sherrilynne Leave a Comment

Crafting compelling brand narrative is essential to effective public relations in Canada.

Filed Under: Public Relations Tagged With: public relations

Choosing the Best Ottawa Agency: Lessons from Both Sides

January 6, 2025 by sherrilynne Leave a Comment

Here’s my guide to finding the right Ottawa agency partner fit, with insights from both sides of the process.

Filed Under: Public Relations Tagged With: public relations

Do John Naisbitt’s Megatrend predictions still hold true in 2025?

January 3, 2025 by sherrilynne 4 Comments

In Megatrends, John Naisbitt identifies the global trends that will form the future political and economic world. Do these predictions hold true in 2025?

Filed Under: Public Relations Tagged With: public relations

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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