Saying Goodbye: A Marketing Consultant’s Reflections
Ending a long-term client relationship is never easy, but it’s a chance to reflect on the lessons that shape my practice as a marketing consultant.
Blog
How Marketers Can Hedge Against the META Boycott
The Meta boycott trend has marketers weighing the risks of staying on Facebook and Instagram. This post explores how to protect your brand’s reputation, refine your strategy, and diversify beyond Meta’s platforms to stay ahead.
AI in Marketing & PR: The Shift We Can’t Ignore
AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing and communications.
Instagram’s New Vertical Profile Grid: How To Adapt
How to adapt to Instagram’s grid layout changes. Tips and insights on upcoming features to keep your profile polished and professional.
Impacts of the TikTok Ban: A Wake-Up Call for Marketers
This weekend, millions of U.S.-based TikTok creators and brands faced a harsh reality: their platform of choice went dark. The move followed a U.S. Supreme Court ruling upholding the TikTok ban, ostensibly over national security concerns. While the stated reason is security, the ban’s timing and scope suggest a complex mix of motives, including economic […]
What Marketers Should Know About META’s Move to Community Notes
Meta’s shift to a “Community Notes” moderation model is reshaping how brands manage their online presence.