What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. […]
A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Ok, so what is […]
It’s January, the time of year where we all resolve to get organized and stay that way all year long! Now is the time to start a content calendar and keep it going. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. An editorial calendar will not […]
Today’s pervasive social media gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007.
Would you ever go into a business, fill in a form and leave? Then wait and hope someone will contact you to allow you to make a purchase. No way!
Facebook’s single ad ‘relevance score’ is disappearing and will be replaced with three new metrics. The calculation of potential reach is getting updated.