• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Sherrilynne Starkie

Smart Digital Communications

  • Home
  • Services
    • Social Media Training & Workshops
  • Approach
    • Ethical Communications
  • Blog
    • Social Media
    • Public Relations
    • Marketing
    • Media
  • Contact
  • About

Blog

Featured Article

Organic vs. Paid Reach: Start Making Impact...

sherrilynne

Social Media

“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
Featured Article

Should You Reply to Social Media Comments?...

sherrilynne

Social Media

Featured Article

Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

sherrilynne

Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
Featured Article

Repurposing: Why Smart Content Isn’t One-and-Done...

sherrilynne

Marketing

Featured Article

Using AI in Content Creation Isn’t Cheating...

sherrilynne

Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
Featured Article

Social Media Posting Cadence: How To Get It Right...

sherrilynne

Social Media

  • General
  • Marketing
  • Media
  • Public Relations
  • Social Media
  • All
A digital graphic features Sherrilynne Starkie, a woman with red hair, smiling and wearing a blue patterned sweater. She stands against a muted blue background with abstract curved elements. The text reads, “Sherrilynne Says: When It’s Time to Say Goodbye.” Below this, there are three highlighted text bubbles with topics: “Having a real impact,” “What makes a good client?” and “What Marketers Need to Know!” The design has a professional and modern feel, with a mix of gold, white, navy, and purple text elements.

Saying Goodbye: A Marketing Consultant’s Reflections

March 3, 2025 by sherrilynne Leave a Comment

Ending a long-term client relationship is never easy, but it’s a chance to reflect on the lessons that shape my practice as a marketing consultant.

Filed Under: Marketing Tagged With: Marketing

How Marketers Can Hedge Against the META Boycott

February 24, 2025 by sherrilynne Leave a Comment

The Meta boycott trend has marketers weighing the risks of staying on Facebook and Instagram. This post explores how to protect your brand’s reputation, refine your strategy, and diversify beyond Meta’s platforms to stay ahead.

Filed Under: Social Media Tagged With: Social Media

AI in Marketing & PR: The Shift We Can’t Ignore

February 3, 2025 by sherrilynne Leave a Comment

AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing and communications.

Filed Under: Marketing Tagged With: Marketing, public relations

Instagram’s New Vertical Profile Grid: How To Adapt

January 27, 2025 by sherrilynne Leave a Comment

How to adapt to Instagram’s grid layout changes. Tips and insights on upcoming features to keep your profile polished and professional.

Filed Under: Social Media Tagged With: Instagram

A graphic featuring Sherrilynne Starkie with the title 'Sherrilynne Says:' in bold text. The image highlights key marketing insights, including 'Impacts of the TikTok Ban,' 'Invest in Owned Media,' and 'Diversify Your Strategies,' followed by the subtext 'What Marketers Need to Know!' The background has a modern design with shades of blue, purple, and beige, and Sherrilynne is smiling, wearing a blue patterned top.

Impacts of the TikTok Ban: A Wake-Up Call for Marketers

January 20, 2025 by sherrilynne Leave a Comment

This weekend, millions of U.S.-based TikTok creators and brands faced a harsh reality: their platform of choice went dark. The move followed a U.S. Supreme Court ruling upholding the TikTok ban, ostensibly over national security concerns. While the stated reason is security, the ban’s timing and scope suggest a complex mix of motives, including economic […]

Filed Under: Social Media Tagged With: TikTok

Image featuring Sherrilynne Starkie standing confidently in front of a modern, abstract blue background with yellow accents. The text reads “Sherrilynne Says:” in large, bold letters, followed by key discussion points in colorful text bubbles: “What are ‘Community Notes’?”, “Alone, They Can’t Work,” “How is META Changing?”, and “What Marketers Need to Know!”. Sherrilynne is smiling, wearing a blue patterned top, reinforcing the professional yet approachable tone of the message.

What Marketers Should Know About META’s Move to Community Notes

January 13, 2025 by sherrilynne Leave a Comment

Meta’s shift to a “Community Notes” moderation model is reshaping how brands manage their online presence.

Filed Under: Social Media Tagged With: Social Media

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Interim pages omitted …
  • Go to page 23
  • Go to Next Page »

Footer

Contact Me

Looking to get in touch? You can reach me through social media, or drop me a line on my contact page

Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
  • Privacy Policy
  • Contact
  • About

Copyright © 2025 · Hello! Pro 3 on Genesis Framework · WordPress · Log in