The Power of Public Relations in Canada
Crafting compelling brand narrative is essential to effective public relations in Canada.
Blog
AI in Marketing & PR: The Shift We Can’t Ignore
AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing and communications.
Instagram’s New Vertical Profile Grid: How To Adapt
How to adapt to Instagram’s grid layout changes. Tips and insights on upcoming features to keep your profile polished and professional.
Impacts of the TikTok Ban: A Wake-Up Call for Marketers
This weekend, millions of U.S.-based TikTok creators and brands faced a harsh reality: their platform of choice went dark. The move followed a U.S. Supreme Court ruling upholding the TikTok ban, ostensibly over national security concerns. While the stated reason is security, the ban’s timing and scope suggest a complex mix of motives, including economic […]
What Marketers Should Know About META’s Move to Community Notes
Meta’s shift to a “Community Notes” moderation model is reshaping how brands manage their online presence.
6 Content Marketing Skills You Need to Succeed in 2025
What are the top 6 skills you need for content marketing success in 2021? Check out this infographic full to great tips & advice.