The Power of Public Relations in Canada
Crafting compelling brand narrative is essential to effective public relations in Canada.
Blog
Social Media Marketing Trends: What Marketers Need to Know
Stay ahead of social media marketing trends in 2024 with insights on TikTok, META, influencer marketing, and the rise of Threads—learn how to adapt your strategy for the evolving digital landscape.
Elbows Up, Canada: How Social Media Brought Us Together
Elbows up! Those moments when social media brings people together.
Saying Goodbye: A Marketing Consultant’s Reflections
Ending a long-term client relationship is never easy, but it’s a chance to reflect on the lessons that shape my practice as a marketing consultant.
How Marketers Can Hedge Against the META Boycott
The Meta boycott trend has marketers weighing the risks of staying on Facebook and Instagram. This post explores how to protect your brand’s reputation, refine your strategy, and diversify beyond Meta’s platforms to stay ahead.
AI in Marketing & PR: The Shift We Can’t Ignore
AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing and communications.
Instagram’s New Vertical Profile Grid: How To Adapt
How to adapt to Instagram’s grid layout changes. Tips and insights on upcoming features to keep your profile polished and professional.