Smart Digital Communications
In the fast-paced, algorithm-shifting world of social media, it helps to know a few secrets of the trade. The good news? You don’t have to be a wizard or master all the platforms. Whether you’re managing a team, building a brand, or simply trying to keep your head above the digital tide, these 10 tips, […]
Crafting compelling brand narrative is essential to effective public relations in Canada.
In this reflection on marketing lessons 2025, Sherrilynne Starkie explores how AI, social search, and timeless storytelling reshaped the way communicators work.
A simple Threads post about an $18 apple pie unexpectedly erupted into a heated debate. Here’s what it reveals about today’s culture — and why brands should pay attention.
The Royal Family’s latest crisis isn’t a triumph of leadership—it’s a years-long failure of communication strategy finally catching up to them.
Right here in the heart of Canada’s capital, there’s a world of stories just waiting to be heard. Whether you’ve called Ottawa home all your life or you’re still finding your way around, podcasts are one of the best ways to tap into the city’s culture, history, and community spirit. From compelling true crime stories […]
A strong social media policy protects your brand and guides employee behaviour. This post shares practical tips for building one that works today.
Explore the power of earned media in 2025. Learn how independent coverage still delivers credibility, sparks momentum, and reinforces your brand’s reputation.
