Articles in the Marketing Category
Featured, Headline, Marketing, public relations, Social Media, YouTube »
Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness.
Dove’s ‘Real Beauty Sketch’ video is a perfect example. As part of Dove’s ongoing “Campaign for Real Beauty.” this Internet-only commercial shows a forensic sketch artist drawing women, as they describe how they look from behind a screen. Then he draws a second sketch of each woman, as they are described by someone who had only just met them. The two sketches are then seen displayed side by side; …
Featured, Headline, Marketing, Ottawa, public relations »
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”
So says Ken Evraire, the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.
The National Basketball League …
Featured, Headline, Marketing, public relations, Social Media »
The day after the show, millions of people are still engaged in online conversation about it. They feel more emotionally connected to their favourite movies, actors, directors and songs than they did just 24 hours ago. That’s the power of compelling content. That’s the connection that social media brings. That’s box office success.
Featured, Headline, Marketing, Social Media »
Headline, Marketing, Social Media »
Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company.
“With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said …
Featured, Marketing, Social Media »
Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases.
The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of …
Featured, Headline, Marketing, Social Media, YouTube »
Chances are you’ve heard Gotye‘s song a time or two. You might be aware of the hundreds of amateur covers that have sprung up on YouTube. Songwriter Gotye knows about them too. So he’s created his own YouTube sensation: ‘Somebodies’.
When Gotye posted his video on YouTube, he wrote, “Reluctant as I am to add to the mountain of interpretations of ‘Somebody That I Used To Know’ seemingly taking over their own area of the Internet, I couldn’t resist the massive remixability that such a large, varied yet connected bundle of …
For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products.
From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, there will be a common look and feel and seamless experience across PCs, phones, tablets and TVs. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should …