Here’s some year end social media tips.
Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing, huge job losses, lengthy furloughs and daily working from home.
Marketing and communications professionals are adapting to survive. Digital engagement strategy has never been more important. And, that means rapid upskilling for most in-house marketing communications teams.
It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021.
Writing is a foundational skill required to convey ideas, persuade and build influence. It’s “table stakes” for content marketing success.Your team absolutely NEEDS a competent writer who can produce articles, website content, social media updates, email campaigns and more.
2. Graphic Design
Images are key in creating engaging content. Infographics are ‘liked’ 3x more than other text-based formats. Your team needs someone who can produce graphics, photos, infographics, icons, photo quotes, diagrams and more.
3. Video Production
Social networks are increasingly optimised to promote video content first. Facebook users spend 3x more time watching LIVE video than traditional video. If you don’t have video content you just can’t compete. You need to be live streaming, using text animations, creating video slideshows, and doubling down on video storytelling.
4. Podcast Production
Google Home and Amazon Alexa are driving the on-demand audio content trend. 67 million Americans listen to podcasts monthly. For content marketing success you need to be recording interviews, screen casting, editing and optimizing audio content, setting up and managing distribution.
5. Content Curation
Unfortunately, content curation is often an afterthought for content marketers, but it’s important because it underpins thought leadership, relationships and partnering and creates audience value. You should able to surface content sources, compile lists, links, aggregate and package content, publish and distribute content.
6. Content Management
Save time and budgets by learning how to use content managment systems. This will give you agility and control in publishing content without the need for advanced coding skills. Learn how to use WordPress, SquareSpace, Drupal and Shopify.
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