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Marketing

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Organic vs. Paid Reach: Start Making Impact...

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“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
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Should You Reply to Social Media Comments?...

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Social Media

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Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
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Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

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Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
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Social Media Posting Cadence: How To Get It Right...

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Social Media

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A digital graphic features Sherrilynne Starkie, a woman with red hair, smiling and wearing a blue patterned sweater. She stands against a muted blue background with abstract curved elements. The text reads, “Sherrilynne Says: When It’s Time to Say Goodbye.” Below this, there are three highlighted text bubbles with topics: “Having a real impact,” “What makes a good client?” and “What Marketers Need to Know!” The design has a professional and modern feel, with a mix of gold, white, navy, and purple text elements.

Saying Goodbye: A Marketing Consultant’s Reflections

March 3, 2025 by sherrilynne Leave a Comment

Ending a long-term client relationship is never easy, but it’s a chance to reflect on the lessons that shape my practice as a marketing consultant.

Filed Under: Marketing Tagged With: Marketing

AI in Marketing & PR: The Shift We Can’t Ignore

February 3, 2025 by sherrilynne Leave a Comment

AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing and communications.

Filed Under: Marketing Tagged With: Marketing, public relations

Graphic featuring Sherrilynne Starkie with the headline '6 Strategies for Content Marketing For 2025.' The design has a bold number 6 in purple, a blue 'Strategies for' banner, and large text that reads 'Content Marketing.' The background is a warm mustard color with abstract shapes in muted blue and purple. Sherrilynne is smiling and wearing a patterned blue top.

6 Content Marketing Skills You Need to Succeed in 2025

January 12, 2025 by sherrilynne Leave a Comment

What are the top 6 skills you need for content marketing success in 2021? Check out this infographic full to great tips & advice.

Filed Under: Marketing, Social Media Tagged With: Marketing

A Chat with SantaGPT: Top Holiday Gifts for Marketing Pros

December 14, 2024 by sherrilynne Leave a Comment

‘Tis the season for giving—and what better way to spread cheer than by chatting with SantaGPT, a jolly AI helper inspired by the big man in red himself! SantaGPT and I chatted about cool tools that are great gift ideas for digital marketing consultants.  He had a sleigh-full of suggestions to make any marketer’s season […]

Filed Under: Marketing Tagged With: Marketing

Sherrilynne Podcast

Podcasting: Elevating Brands & Audience Connection

February 4, 2024 by sherrilynne Leave a Comment

Welcome to the world of podcasting for business, where your brand can reach new heights and connect with your audience like never before.

Filed Under: Marketing Tagged With: Marketing

My Ultimate Guide to Creating a Effective Marketing Strategy

December 9, 2023 by sherrilynne Leave a Comment

This guide breaks down the key steps to creating a marketing strategy.

Filed Under: Marketing Tagged With: Marketing

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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