My Communications & Marketing Lessons 2025
In this reflection on marketing lessons 2025, Sherrilynne Starkie explores how AI, social search, and timeless storytelling reshaped the way communicators work.
Marketing
Discover Best Ottawa Podcasts: My Ultimate Guide to Local Voices
Right here in the heart of Canada’s capital, there’s a world of stories just waiting to be heard. Whether you’ve called Ottawa home all your life or you’re still finding your way around, podcasts are one of the best ways to tap into the city’s culture, history, and community spirit. From compelling true crime stories […]
On Taking a Break from Creating Content
Taking a break from blogging and podcasting can recharge your creativity. Here’s why short pauses don’t hurt long-term success.
How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)
Vacation planning for freelancers. Here’s how I took an 18-day vacation across Japan—without dropping the ball on client work. Real-world advice on planning, scheduling, delegating, and staying (mostly) unplugged.
How I Used AI to Create a Podcast on Going Viral on Threads — In Minutes
I’ve been experimenting with a new AI tool that might just change the way marketers create content. It’s called Google NotebookLM, and it helped me produce an 18-minute podcast episode that sounds like two humans having a smart, engaging conversation about how to go viral on Threads. Here’s how I did it. I pulled the […]
Repurposing: Why Smart Content Isn’t One-and-Done
Catching someone’s attention online is no small feat. With crowded feeds and endless content competing for attention, it’s no wonder marketers are looking for smarter ways to make their messages resonate. That’s where content repurposing comes in—not as a shortcut, but as a strategic, resourceful way to extend the life and reach of your best […]