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Organic vs. Paid Reach: Start Making Impact...

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Social Media

“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
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Should You Reply to Social Media Comments?...

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Social Media

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Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
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Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

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Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
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Social Media Posting Cadence: How To Get It Right...

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Social Media

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Shrinking Canadian Media Landscape: The Role of Digital Public Relations

November 30, 2024 by sherrilynne Leave a Comment

The Canadian media industry is shrinking making digital public relations more important than ever.

Filed Under: Public Relations Tagged With: public relations

Australia’s Teen Social Media Ban: A Misguided Solution

November 23, 2024 by sherrilynne Leave a Comment

While the headlines suggest decisive action, a closer look reveals a social media ban riddled with practical, ethical, and long-term implications.

Filed Under: Social Media Tagged With: Social Media

A promotional graphic titled 'Sherrilynne Says' featuring Sherrilynne, a woman with red hair wearing a blue patterned top, smiling confidently. The graphic poses key questions for marketers: 'Bluesky or Threads?', 'Will X be Cancelled?', 'Which Alternative to Choose?', and 'What Marketers Need to Know!' The background is a soft purple and blue with abstract shapes in yellow and purple, creating a modern and engaging design

Bluesky vs. Threads: Which Platform Should Your Brand Explore Next?

November 17, 2024 by sherrilynne Leave a Comment

I thought I’d joined Bluesky a few years ago when it was still invitation-only, but as it turns out, I mustn’t have. So, I’ve just created my profile, and it’s a bit fun getting into this platform that’s quickly gaining traction. Bluesky is emerging as a refreshing alternative to X (formerly Twitter), with a growing […]

Filed Under: Social Media Tagged With: Social Media

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Canada’s TikTok Ban: A Step Too Far or Necessary Action?

November 11, 2024 by sherrilynne Leave a Comment

Canada has long been a champion of fairness, lawfulness, and transparency. If TikTok has broken Canadian laws, let’s hold them accountable through the justice system.

Filed Under: Social Media Tagged With: TikTok

Threads: A Social Media Platform Brands Shouldn’t Ignore

November 2, 2024 by sherrilynne Leave a Comment

With 275 million users and rapid growth noted in Meta’s earnings call, Threads offers a unique, ad-free space for brands to connect authentically. Discover why Threads brings back the genuine interactions that defined the early days of social media.

Filed Under: Social Media Tagged With: Social Media

New Facebook Features: Embracing Community and AI

October 26, 2024 by sherrilynne Leave a Comment

With Facebook’s latest tools like Messenger Communities and AI-driven engagement, Meta is bringing social media back to its roots: real, community-based interactions. For Canadian PR and marketing professionals, these features open doors for building meaningful relationships over mere brand awareness

Filed Under: Social Media Tagged With: Social Media

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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