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Sherrilynne Starkie

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Blog

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My Communications & Marketing Lessons 2025...

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Marketing

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A PR Disaster Dressed Up as a Win: The Royal Family in Crisi...

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Public Relations

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Organic vs. Paid Reach: Start Making Impact...

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Social Media

“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
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Should You Reply to Social Media Comments?...

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Social Media

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Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
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Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

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Image featuring Sherrilynne Starkie standing confidently in front of a modern, abstract blue background with yellow accents. The text reads “Sherrilynne Says:” in large, bold letters, followed by key discussion points in colorful text bubbles: “What are ‘Community Notes’?”, “Alone, They Can’t Work,” “How is META Changing?”, and “What Marketers Need to Know!”. Sherrilynne is smiling, wearing a blue patterned top, reinforcing the professional yet approachable tone of the message.

What Marketers Should Know About META’s Move to Community Notes

January 13, 2025 by sherrilynne Leave a Comment

Meta’s shift to a “Community Notes” moderation model is reshaping how brands manage their online presence.

Filed Under: Social Media Tagged With: Social Media

Graphic featuring Sherrilynne Starkie with the headline '6 Strategies for Content Marketing For 2025.' The design has a bold number 6 in purple, a blue 'Strategies for' banner, and large text that reads 'Content Marketing.' The background is a warm mustard color with abstract shapes in muted blue and purple. Sherrilynne is smiling and wearing a patterned blue top.

6 Content Marketing Skills You Need to Succeed in 2025

January 12, 2025 by sherrilynne Leave a Comment

What are the top 6 skills you need for content marketing success in 2021? Check out this infographic full to great tips & advice.

Filed Under: Marketing, Social Media Tagged With: Marketing

The Power of Public Relations in Canada

January 12, 2025 by sherrilynne Leave a Comment

Crafting compelling brand narrative is essential to effective public relations in Canada.

Filed Under: Public Relations Tagged With: public relations

Choosing the Best Ottawa Agency: Lessons from Both Sides

January 6, 2025 by sherrilynne Leave a Comment

Here’s my guide to finding the right Ottawa agency partner fit, with insights from both sides of the process.

Filed Under: Public Relations Tagged With: public relations

Do John Naisbitt’s Megatrend predictions still hold true in 2025?

January 3, 2025 by sherrilynne 5 Comments

In Megatrends, John Naisbitt identifies the global trends that will form the future political and economic world. Do these predictions hold true in 2025?

Filed Under: Public Relations Tagged With: public relations

A Chat with SantaGPT: Top Holiday Gifts for Marketing Pros

December 14, 2024 by sherrilynne Leave a Comment

‘Tis the season for giving—and what better way to spread cheer than by chatting with SantaGPT, a jolly AI helper inspired by the big man in red himself! SantaGPT and I chatted about cool tools that are great gift ideas for digital marketing consultants.  He had a sleigh-full of suggestions to make any marketer’s season […]

Filed Under: Marketing Tagged With: Marketing

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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