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Sherrilynne Starkie

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Blog

Featured Article

Should You Reply to Social Media Comments?...

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Social Media

Featured Article

Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
Featured Article

Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

Featured Article

Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
Featured Article

Social Media Posting Cadence: How To Get It Right...

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Social Media

Featured Article

Social Media Marketing Trends: What Marketers Need to Know...

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Social Media

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Canada’s TikTok Ban: A Step Too Far or Necessary Action?

November 11, 2024 by sherrilynne Leave a Comment

Canada has long been a champion of fairness, lawfulness, and transparency. If TikTok has broken Canadian laws, let’s hold them accountable through the justice system.

Filed Under: Social Media Tagged With: TikTok

Threads: A Social Media Platform Brands Shouldn’t Ignore

November 2, 2024 by sherrilynne Leave a Comment

With 275 million users and rapid growth noted in Meta’s earnings call, Threads offers a unique, ad-free space for brands to connect authentically. Discover why Threads brings back the genuine interactions that defined the early days of social media.

Filed Under: Social Media Tagged With: Social Media

New Facebook Features: Embracing Community and AI

October 26, 2024 by sherrilynne Leave a Comment

With Facebook’s latest tools like Messenger Communities and AI-driven engagement, Meta is bringing social media back to its roots: real, community-based interactions. For Canadian PR and marketing professionals, these features open doors for building meaningful relationships over mere brand awareness

Filed Under: Social Media Tagged With: Social Media

Teens, Instagram, and TikTok: What Marketers Need to Know

October 19, 2024 by sherrilynne Leave a Comment

Teens dominate Instagram and TikTok, making them essential platforms for marketers. With my granddaughter joining Instagram and many 7th graders doing the same, it’s clear that brands must adapt to engage young audiences while prioritizing their well-being.

Filed Under: Social Media Tagged With: Social Media

Over 50: Embracing the Gray

July 15, 2024 by sherrilynne Leave a Comment

In this mini episode of 50 Women Over 50, a podcast for women who are at a crossroads in life and are seeing inspiration to take their next step, we delve into a question that many women face: should I let my hair go gray?

Filed Under: General Tagged With: Podcast, Podcast for Women

Podcast: How to celebrate your 50th Birthday

May 21, 2024 by sherrilynne Leave a Comment

Episode 3 of Season 2 of 50 Women Over 50 tackles a question that many women approaching their 50th birthday are asking.  How should I celebrate?

Filed Under: General Tagged With: Podcast

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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