Industry certification a must for social media career success
Resumes with certification in Google AdWords, Facebook Blueprint or Hootsuite Academy etc are most likely to make the cut for marcoms jobs.
Blog
Why brands need to rethink Facebook
Facebook has 1.47 billion daily users, so for most brands, walking away from the platform is not an option. But they are going to have to get a whole lot smarter about using it.
Measuring what matters in communications
A fulsome and animated discussion about major trends in communications measurement and social media and valuation held among IABC Ottawa members.
Canadian ad spend growing faster than anywhere
Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians primary point of access to digital services and content.
IABC 18: Collaborative Leadership through Communications with Carol Kinsey Goman
Carol Kinsey Goman, an author and executive coach and expert on collaborative leadership gave an informative session at IABC World Conference.
IABC 18: Embracing uncertainty with Anab Jain
As an IABC 18 opening session, Jain’s talk presented a dark and forboding look future life and communication. The talk reminded some audience members (including me) of the “Black Mirror” Netflix series. The comparison is apt.