Here’s a great Instagram infographic! Since 2016, Instagram Stories have been a defining feature of the platform in engaging its 300 million daily users. With this feature users capture, modify and post related images and video content in a slideshow format.
On average, users under the age of 25 spend around 32 minutes per day on Instagram. Those in older age groups spend more than 24 minutes per day. It’s clear that Stories offer a significant opportunity for businesses to reach a range of audiences and engagement on a whole new level.
In fact, according to Instagram, businesses post almost a third of the most-viewed Stories. The nice people at 99Firms.com, contacted me and asked if I would like to share their infographic about how businesses use Stories to give voice and personality to their brands. When I saw how chock full it is with important and interesting information for business, I told them that I’d be happy to share it with my readers. Here it is. Enjoy!