Why Earned Media Still Matters in 2025
Explore the power of earned media in 2025. Learn how independent coverage still delivers credibility, sparks momentum, and reinforces your brand’s reputation.
Blog
On Taking a Break from Creating Content
Taking a break from blogging and podcasting can recharge your creativity. Here’s why short pauses don’t hurt long-term success.
Organic vs. Paid Reach: Start Making Impact
In 2025, the debate of organic vs paid is more relevant than ever. Discover how savvy PR and marketing pros are combining both to boost reach, engagement, and results without blowing the budget.
10 Secrets Every Social Media Expert Needs to Know
In the fast-paced, algorithm-shifting world of social media, it helps to know a few secrets of the trade. The good news? You don’t have to be a wizard or master all the platforms. Whether you’re managing a team, building a brand, or simply trying to keep your head above the digital tide, these 10 tips, […]
How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)
Vacation planning for freelancers. Here’s how I took an 18-day vacation across Japan—without dropping the ball on client work. Real-world advice on planning, scheduling, delegating, and staying (mostly) unplugged.
How I Used AI to Create a Podcast on Going Viral on Threads — In Minutes
I’ve been experimenting with a new AI tool that might just change the way marketers create content. It’s called Google NotebookLM, and it helped me produce an 18-minute podcast episode that sounds like two humans having a smart, engaging conversation about how to go viral on Threads. Here’s how I did it. I pulled the […]