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Sherrilynne Starkie

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Featured Article

Should You Reply to Social Media Comments?...

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Social Media

Featured Article

Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
Featured Article

Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

Featured Article

Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
Featured Article

Social Media Posting Cadence: How To Get It Right...

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Social Media

Featured Article

Social Media Marketing Trends: What Marketers Need to Know...

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Social Media

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Repurposing: Why Smart Content Isn’t One-and-Done

April 14, 2025 by sherrilynne Leave a Comment

Catching someone’s attention online is no small feat. With crowded feeds and endless content competing for attention, it’s no wonder marketers are looking for smarter ways to make their messages resonate. That’s where content repurposing comes in—not as a shortcut, but as a strategic, resourceful way to extend the life and reach of your best […]

Filed Under: Marketing Tagged With: Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.

Using AI in Content Creation Isn’t Cheating

April 7, 2025 by sherrilynne Leave a Comment

AI has entered the chat—and for content creators it’s not going anywhere. For content creators, marketers, and communications professionals, the arrival of powerful AI tools like ChatGPT, Claude, and CoPilot has triggered both excitement and anxiety. Some cheer the massive productivity boost; others worry we’re losing the “human touch.” And a few accuse AI-assisted creators […]

Filed Under: Marketing Tagged With: Marketing

Social Media Posting Cadence: How To Get It Right

March 31, 2025 by sherrilynne Leave a Comment

Discover how to find your ideal social media posting frequency with practical tips, analytics insights, and strategies to engage your audience more effectively.

Filed Under: Social Media Tagged With: Social Media

Social Media Marketing Trends: What Marketers Need to Know

March 17, 2025 by sherrilynne Leave a Comment

Stay ahead of social media marketing trends in 2024 with insights on TikTok, META, influencer marketing, and the rise of Threads—learn how to adapt your strategy for the evolving digital landscape.

Filed Under: Social Media Tagged With: Social Media

Elbows Up, Canada: How Social Media Brought Us Together

March 10, 2025 by sherrilynne Leave a Comment

Elbows up! Those moments when social media brings people together.

Filed Under: Social Media Tagged With: Social Media

A digital graphic features Sherrilynne Starkie, a woman with red hair, smiling and wearing a blue patterned sweater. She stands against a muted blue background with abstract curved elements. The text reads, “Sherrilynne Says: When It’s Time to Say Goodbye.” Below this, there are three highlighted text bubbles with topics: “Having a real impact,” “What makes a good client?” and “What Marketers Need to Know!” The design has a professional and modern feel, with a mix of gold, white, navy, and purple text elements.

Saying Goodbye: A Marketing Consultant’s Reflections

March 3, 2025 by sherrilynne Leave a Comment

Ending a long-term client relationship is never easy, but it’s a chance to reflect on the lessons that shape my practice as a marketing consultant.

Filed Under: Marketing Tagged With: Marketing

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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