Measuring what matters in communications
A fulsome and animated discussion about major trends in communications measurement and social media and valuation held among IABC Ottawa members.
Blog
Canadian ad spend growing faster than anywhere
Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians primary point of access to digital services and content.
IABC 18: Collaborative Leadership through Communications with Carol Kinsey Goman
Carol Kinsey Goman, an author and executive coach and expert on collaborative leadership gave an informative session at IABC World Conference.
IABC 18: Embracing uncertainty with Anab Jain
As an IABC 18 opening session, Jain’s talk presented a dark and forboding look future life and communication. The talk reminded some audience members (including me) of the “Black Mirror” Netflix series. The comparison is apt.
Graphics and images in a snap
Snappa is the fastest way for marketers and entrepreneurs to create graphics. It’s incredibly easy to whip up graphics for social media, ads, blogs, and more without Photoshop or graphic designers!
CPRS new vision: ethics in public relations
Canadian Public Relations Society (CPRS) is launching a new framework that champions high ethical standards for the profession.