CPRS new vision: ethics in public relations
Canadian Public Relations Society (CPRS) is launching a new framework that champions high ethical standards for the profession.
Blog
Survey: Canadians are OK with sharing personal data
Three of four Canadians are willing to share personal data to receive benefits, as long as the data is properly protected. Higher rated benefits include free products and services, greater value for money, improved service and tailored offers.
GDPR: Does it impact your Canadian business?
The GDPR’s expanded reach means that marketers must consider how the full scope of the regulations could apply to Canadian organizations. The GDPR will apply to any organization, wherever located, that uses the personal information of EU residents for marketing.
Influencer relations: how to build trust
Reporters, facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters are all influencers. Here’s six rules for good influencer relations.
Why Hootsuite Social Marketing Certification?
Industry certification separates the wheat from the chaff in social marketing expertise. Look for certification when recruiting team members or contracting a consultant or agency to get the best, most-knowledgeable talent.
Free ebook: What can a social media expert do for YOUR business?
This free 13-page eBook outlines the skills, talents and knowledge that a social media expert brings to every strategy, program and campaign..