Smart Digital Communications
If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate […]
This infographic is full of compelling facts and figures about using video for communications and content marketing. Use them in bugetary rationale and get vital video content into your marketing mix.
Digital Media Framework balances activities across owned, earned, shared and paid media strategies to get a demonstrable PR & marketing ROI.
Gaining media coverage is an essential part of the content marketing mix. Build good media relations with these six simple rules.
If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets […]
Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing and social media campaigns. I’ll be providing practical tips for great digital PR. But wait, […]
