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Sherrilynne Starkie

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Blog

Featured Article

Should You Reply to Social Media Comments?...

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Social Media

Featured Article

Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
Featured Article

Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

Featured Article

Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
Featured Article

Social Media Posting Cadence: How To Get It Right...

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Social Media

Featured Article

Social Media Marketing Trends: What Marketers Need to Know...

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Social Media

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Tik Tok for Business

TikTok For Business: Make your Brand Stand Out

April 26, 2021 by sherrilynne Leave a Comment

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate […]

Filed Under: General Tagged With: TikTok

video marketing promo image

Make the case for video content

December 27, 2020 by sherrilynne Leave a Comment

This infographic is full of compelling facts and figures about using video for communications and content marketing.  Use them in bugetary rationale and get vital video content into your marketing mix.

Filed Under: Marketing

paid-owned-earned-media framework

A digital media framework for smart marketing communications

December 20, 2020 by sherrilynne 1 Comment

Digital Media Framework balances activities across owned, earned, shared and paid media strategies to get a demonstrable PR & marketing ROI.

Filed Under: Marketing

media relations reporter and camera

Rules for good media relations

August 29, 2020 by sherrilynne 2 Comments

Gaining media coverage is an essential part of the content marketing mix. Build good media relations with these six simple rules.

Filed Under: Public Relations Tagged With: public relations

Public relatons slide deck cover

Want to own Google Page One?

May 11, 2020 by sherrilynne Leave a Comment

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets […]

Filed Under: Public Relations

free webinar

Webinar: PR the missing ingredient in content marketing

April 23, 2020 by sherrilynne Leave a Comment

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing and social media campaigns.  I’ll be providing practical tips for great digital PR. But wait, […]

Filed Under: Public Relations

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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