Three of four Canadians are willing to share personal data to receive benefits, as long as the data is properly protected. Higher rated benefits include free products and services, greater value for money, improved service and tailored offers.
The GDPR’s expanded reach means that marketers must consider how the full scope of the regulations could apply to Canadian organizations. The GDPR will apply to any organization, wherever located, that uses the personal information of EU residents for marketing.
Reporters, facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters are all influencers. Here’s six rules for good influencer relations.
Industry certification separates the wheat from the chaff in social marketing expertise. Look for certification when recruiting team members or contracting a consultant or agency to get the best, most-knowledgeable talent.
This free 13-page eBook outlines the skills, talents and knowledge that a social media expert brings to every strategy, program and campaign..
Change is in the air. People are demanding transparency and accountabilty of their news sources (and count Facebook among them). But they’ll have to be willing to pay for news if we are going to head off the bleak future predicted in this survey.