How social media transformed PR
Today’s pervasive social media gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007.
Smart Digital Communications
Today’s pervasive social media gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007.
Would you ever go into a business, fill in a form and leave? Then wait and hope someone will contact you to allow you to make a purchase. No way!
Facebook’s single ad ‘relevance score’ is disappearing and will be replaced with three new metrics. The calculation of potential reach is getting updated.
Mastercard’s new contemporary sonic brand was developed by musicians, artists, and agencies from across the globe. It’s designed for cultural differences
We are experiencing a resurgence in corporate blogging. Now, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies.
In a national survey on brand trust by market firm BrandSpark International, Canadian Living was voted by women as the most-trusted magazine brand.