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Sherrilynne Starkie

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Podcast: Being Over 50 Means Having No Time for Ridiculousne

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6 Content Marketing Skills You Need to Succeed in 2021

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IABC 18: Anab Jain

IABC 18: Embracing uncertainty with Anab Jain

June 8, 2018 by sherrilynne 3 Comments

As an IABC 18 opening session, Jain’s talk presented a dark and forboding look future life and communication. The talk reminded some audience members (including me) of the “Black Mirror” Netflix series. The comparison is apt.

Filed Under: Public Relations

snappa image

Graphics and images in a snap

May 30, 2018 by sherrilynne Leave a Comment

Snappa is the fastest way for marketers and entrepreneurs to create graphics. It’s incredibly easy to whip up graphics for social media, ads, blogs, and more without Photoshop or graphic designers!

Filed Under: Social Media

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CPRS new vision: ethics in public relations

May 29, 2018 by sherrilynne Leave a Comment

Canadian Public Relations Society (CPRS) is launching a new framework that champions high ethical standards for the profession. 

Filed Under: Public Relations

Canadians digital privacy

Survey: Canadians are OK with sharing personal data

May 28, 2018 by sherrilynne Leave a Comment

Three of four Canadians are willing to share personal data to receive benefits, as long as the data is properly protected. Higher rated benefits include free products and services, greater value for money, improved service and tailored offers.

Filed Under: Marketing

GDPR Canada

GDPR: Does it impact your Canadian business?

May 25, 2018 by sherrilynne 2 Comments

The GDPR’s expanded reach means that marketers must consider how the full scope of the regulations could apply to Canadian organizations. The GDPR will apply to any organization, wherever located, that uses the personal information of EU residents for marketing.

Filed Under: Marketing

Instagram Influencer Relations

Influencer relations: how to build trust

May 14, 2018 by sherrilynne Leave a Comment

Reporters, facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters are all influencers. Here’s six rules for good influencer relations.

Filed Under: Public Relations

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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