Getting everyone social media trained
Social touches every part of the organization and each employee should know and understand how it fits into his or her own role.
Blog
Infographic: The Growing Power of Instagram
This infographic is full of facts and figure to explain why marcoms professionals should be including Instagram as a priority channel.
Industry certification a must for social media career success
Resumes with certification in Google AdWords, Facebook Blueprint or Hootsuite Academy etc are most likely to make the cut for marcoms jobs.
Why brands need to rethink Facebook
Facebook has 1.47 billion daily users, so for most brands, walking away from the platform is not an option. But they are going to have to get a whole lot smarter about using it.
Measuring what matters in communications
A fulsome and animated discussion about major trends in communications measurement and social media and valuation held among IABC Ottawa members.
Canadian ad spend growing faster than anywhere
Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians primary point of access to digital services and content.