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Sherrilynne Starkie

Smart Digital Communications

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Blog

Featured Article

Should You Reply to Social Media Comments?...

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Social Media

Featured Article

Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
Featured Article

Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

Featured Article

Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
Featured Article

Social Media Posting Cadence: How To Get It Right...

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Social Media

Featured Article

Social Media Marketing Trends: What Marketers Need to Know...

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Social Media

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integrated digial marketing

Foundations for integrated digital marketing

January 20, 2020 by sherrilynne Leave a Comment

A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Ok, so what is […]

Filed Under: Marketing

content planning

Get organized with a content calendar

January 13, 2020 by sherrilynne Leave a Comment

It’s January, the time of year where we all resolve to get organized and stay that way all year long!  Now is the time to start a content calendar and keep it going. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. An editorial calendar will not […]

Filed Under: Social Media

Digital PR People

How social media transformed PR

December 13, 2019 by sherrilynne Leave a Comment

Today’s pervasive social media gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007.

Filed Under: Public Relations

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Do lead forms actually work?

May 6, 2019 by sherrilynne Leave a Comment

Would you ever go into a business, fill in a form and leave? Then wait and hope someone will contact you to allow you to make a purchase. No way!

Filed Under: Social Media

Facebook ads

Facebook relevance metrics are changing

April 4, 2019 by sherrilynne Leave a Comment

Facebook’s single ad ‘relevance score’ is disappearing and will be replaced with three new metrics. The calculation of potential reach is getting updated.

Filed Under: Social Media

mastercard logo

Has the sonic brand concept finally come of age?

March 6, 2019 by sherrilynne 1 Comment

Mastercard’s new contemporary sonic brand was developed by musicians, artists, and agencies from across the globe. It’s designed for cultural differences

Filed Under: Marketing

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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