Social Media

The Meta boycott trend has marketers weighing the risks of staying on Facebook and Instagram. This post explores how to protect your brand’s reputation, refine your strategy, and diversify beyond Meta’s platforms to stay ahead.

Meta’s shift to a “Community Notes” moderation model is reshaping how brands manage their online presence.

While the headlines suggest decisive action, a closer look reveals a social media ban riddled with practical, ethical, and long-term implications.

I thought I’d joined Bluesky a few years ago when it was still invitation-only, but as it turns out, I mustn’t have. So, I’ve just created my profile, and it’s a bit fun getting into this platform that’s quickly gaining traction. Bluesky is emerging as a refreshing alternative to X (formerly Twitter), with a growing […]

With 275 million users and rapid growth noted in Meta’s earnings call, Threads offers a unique, ad-free space for brands to connect authentically. Discover why Threads brings back the genuine interactions that defined the early days of social media.

With Facebook’s latest tools like Messenger Communities and AI-driven engagement, Meta is bringing social media back to its roots: real, community-based interactions. For Canadian PR and marketing professionals, these features open doors for building meaningful relationships over mere brand awareness