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Organic vs. Paid Reach: Start Making Impact...

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Social Media

“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
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Should You Reply to Social Media Comments?...

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Social Media

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Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
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Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

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Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
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Social Media Posting Cadence: How To Get It Right...

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Social Media

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Social Media Marketing Trends: What Marketers Need to Know

March 17, 2025 by sherrilynne Leave a Comment

Stay ahead of social media marketing trends in 2024 with insights on TikTok, META, influencer marketing, and the rise of Threads—learn how to adapt your strategy for the evolving digital landscape.

Filed Under: Social Media Tagged With: Social Media

Elbows Up, Canada: How Social Media Brought Us Together

March 10, 2025 by sherrilynne Leave a Comment

Elbows up! Those moments when social media brings people together.

Filed Under: Social Media Tagged With: Social Media

How Marketers Can Hedge Against the META Boycott

February 24, 2025 by sherrilynne Leave a Comment

The Meta boycott trend has marketers weighing the risks of staying on Facebook and Instagram. This post explores how to protect your brand’s reputation, refine your strategy, and diversify beyond Meta’s platforms to stay ahead.

Filed Under: Social Media Tagged With: Social Media

Image featuring Sherrilynne Starkie standing confidently in front of a modern, abstract blue background with yellow accents. The text reads “Sherrilynne Says:” in large, bold letters, followed by key discussion points in colorful text bubbles: “What are ‘Community Notes’?”, “Alone, They Can’t Work,” “How is META Changing?”, and “What Marketers Need to Know!”. Sherrilynne is smiling, wearing a blue patterned top, reinforcing the professional yet approachable tone of the message.

What Marketers Should Know About META’s Move to Community Notes

January 13, 2025 by sherrilynne Leave a Comment

Meta’s shift to a “Community Notes” moderation model is reshaping how brands manage their online presence.

Filed Under: Social Media Tagged With: Social Media

Australia’s Teen Social Media Ban: A Misguided Solution

November 23, 2024 by sherrilynne Leave a Comment

While the headlines suggest decisive action, a closer look reveals a social media ban riddled with practical, ethical, and long-term implications.

Filed Under: Social Media Tagged With: Social Media

A promotional graphic titled 'Sherrilynne Says' featuring Sherrilynne, a woman with red hair wearing a blue patterned top, smiling confidently. The graphic poses key questions for marketers: 'Bluesky or Threads?', 'Will X be Cancelled?', 'Which Alternative to Choose?', and 'What Marketers Need to Know!' The background is a soft purple and blue with abstract shapes in yellow and purple, creating a modern and engaging design

Bluesky vs. Threads: Which Platform Should Your Brand Explore Next?

November 17, 2024 by sherrilynne Leave a Comment

I thought I’d joined Bluesky a few years ago when it was still invitation-only, but as it turns out, I mustn’t have. So, I’ve just created my profile, and it’s a bit fun getting into this platform that’s quickly gaining traction. Bluesky is emerging as a refreshing alternative to X (formerly Twitter), with a growing […]

Filed Under: Social Media Tagged With: Social Media

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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