Ottawa Management Communications Consultant Sherrilynne Starkie promises new things to come on her blog.
There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives.
The goal for the research was to understand how best to measure the effectiveness of video content on Facebook.
The report outlines what ‘content’ means in this context. It’s more than blog posts, white papers and newsletters. It encompasses the broadest definition of content including video, images, tweets, ads and more. And the convergence of owned, earned and paid media drives this trend.
Now, there’s a new app out that’s supposed to make it easy for celebrities to talk to their fans, Facebook Mentions. It provides analytics, real-time posting and live Q&A sessions right from a phone.
Now you can manage your Facebook ads right from your phone.