My Communications & Marketing Lessons 2025
In this reflection on marketing lessons 2025, Sherrilynne Starkie explores how AI, social search, and timeless storytelling reshaped the way communicators work.
Marketing
On Taking a Break from Creating Content
Taking a break from blogging and podcasting can recharge your creativity. Here’s why short pauses don’t hurt long-term success.
How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)
Vacation planning for freelancers. Here’s how I took an 18-day vacation across Japan—without dropping the ball on client work. Real-world advice on planning, scheduling, delegating, and staying (mostly) unplugged.
Repurposing: Why Smart Content Isn’t One-and-Done
Catching someone’s attention online is no small feat. With crowded feeds and endless content competing for attention, it’s no wonder marketers are looking for smarter ways to make their messages resonate. That’s where content repurposing comes in—not as a shortcut, but as a strategic, resourceful way to extend the life and reach of your best […]
Using AI in Content Creation Isn’t Cheating
AI has entered the chat—and for content creators it’s not going anywhere. For content creators, marketers, and communications professionals, the arrival of powerful AI tools like ChatGPT, Claude, and CoPilot has triggered both excitement and anxiety. Some cheer the massive productivity boost; others worry we’re losing the “human touch.” And a few accuse AI-assisted creators […]
Saying Goodbye: A Marketing Consultant’s Reflections
Ending a long-term client relationship is never easy, but it’s a chance to reflect on the lessons that shape my practice as a marketing consultant.