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Should You Reply to Social Media Comments?...

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Social Media

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Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
Featured Article

Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

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Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
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Social Media Posting Cadence: How To Get It Right...

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Social Media Marketing Trends: What Marketers Need to Know...

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Social Media

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Repurposing: Why Smart Content Isn’t One-and-Done

April 14, 2025 by sherrilynne Leave a Comment

Catching someone’s attention online is no small feat. With crowded feeds and endless content competing for attention, it’s no wonder marketers are looking for smarter ways to make their messages resonate. That’s where content repurposing comes in—not as a shortcut, but as a strategic, resourceful way to extend the life and reach of your best […]

Filed Under: Marketing Tagged With: Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.

Using AI in Content Creation Isn’t Cheating

April 7, 2025 by sherrilynne Leave a Comment

AI has entered the chat—and for content creators it’s not going anywhere. For content creators, marketers, and communications professionals, the arrival of powerful AI tools like ChatGPT, Claude, and CoPilot has triggered both excitement and anxiety. Some cheer the massive productivity boost; others worry we’re losing the “human touch.” And a few accuse AI-assisted creators […]

Filed Under: Marketing Tagged With: Marketing

A digital graphic features Sherrilynne Starkie, a woman with red hair, smiling and wearing a blue patterned sweater. She stands against a muted blue background with abstract curved elements. The text reads, “Sherrilynne Says: When It’s Time to Say Goodbye.” Below this, there are three highlighted text bubbles with topics: “Having a real impact,” “What makes a good client?” and “What Marketers Need to Know!” The design has a professional and modern feel, with a mix of gold, white, navy, and purple text elements.

Saying Goodbye: A Marketing Consultant’s Reflections

March 3, 2025 by sherrilynne Leave a Comment

Ending a long-term client relationship is never easy, but it’s a chance to reflect on the lessons that shape my practice as a marketing consultant.

Filed Under: Marketing Tagged With: Marketing

AI in Marketing & PR: The Shift We Can’t Ignore

February 3, 2025 by sherrilynne Leave a Comment

AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing and communications.

Filed Under: Marketing Tagged With: Marketing, public relations

Graphic featuring Sherrilynne Starkie with the headline '6 Strategies for Content Marketing For 2025.' The design has a bold number 6 in purple, a blue 'Strategies for' banner, and large text that reads 'Content Marketing.' The background is a warm mustard color with abstract shapes in muted blue and purple. Sherrilynne is smiling and wearing a patterned blue top.

6 Content Marketing Skills You Need to Succeed in 2025

January 12, 2025 by sherrilynne Leave a Comment

What are the top 6 skills you need for content marketing success in 2021? Check out this infographic full to great tips & advice.

Filed Under: Marketing, Social Media Tagged With: Marketing

A Chat with SantaGPT: Top Holiday Gifts for Marketing Pros

December 14, 2024 by sherrilynne Leave a Comment

‘Tis the season for giving—and what better way to spread cheer than by chatting with SantaGPT, a jolly AI helper inspired by the big man in red himself! SantaGPT and I chatted about cool tools that are great gift ideas for digital marketing consultants.  He had a sleigh-full of suggestions to make any marketer’s season […]

Filed Under: Marketing Tagged With: Marketing

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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