Strategic Digital Communications
TikTok growth is massive! It has half a billion users, according to VP Blake Chandlee speaking at AdvertisingWeek in New York.
He said the video sharing platform is growing quickly in India and other parts of Asia. And, although it’s owned by the Chinese internet firm ByteDance, it does not operate in China.
Vaynerchuk urges marketers to think about the attention opportunity on TikTok if they want to gain huge audiences and engagement really fast.
Twitter lists are getting better. Twitter is now letting users add up to five lists as alternative timelines in the main Twitter app. It means users can swipe between different groups of accounts directly from the home screen.
The company tested the feature back in June, but it’s now rolling it out to everyone on iOS.
Now users can see lists as either a filter for following a subset of their timeline.
I’ve been using Twitter lists for years and see them as the primary value of the tool. This way I can see categories of the people I follow at a glance. They add context which makes it easier to take in and understand the content of tweets. I almost never look at my main timeline because it’s way too busy and is a hodgepodge of interests, relationships and..well…noise..
Twitter is overhauling the design of list pages too. Now there are header images and list members and subscribers are more prominent.
Today, Google is launching Video Reach Campaigns—a simpler, more efficient way to advertise on YouTube.
Rather than managing separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, now advertisers can upload multiple video creatives into a single campaign. From there, Google’s machine learning will automatically serve the most efficient combination of these formats.
Ford tested the video reach campaign and lowered costs by more than 20 per cent.
Facebook has confirmed that its ad Pixel, used to retarget audiences, has suffered an outage that may have impacted standard Pixel events from being logged. 
Between September 16 & 17, Facebook Pixel stopped logging events for some advertisers, causing reporting errors that, according to Facebook, may have impacted data connected to conversions, Custom Audiences and Dynamic Ads volume.
Downturns in performance earlier this week may be a result of the outage.
In the last five years, people have raised over US $2 billion to support the people and causes they care about on Facebook, with $1 billion of that coming from birthday fundraisers alone. By dedicating their special day to a nonprofit organization, people rally their friends and family to support important causes. Over 45 million people have donated to or created a fundraiser on Facebook — which has more than doubled since last November. 
Earlier this year, I used this fundraising function for my birthday celebration and raised CDN $250 for the Ottawa Snowsuit Fund. It was easy to use, and I was pleased to be able to help an important cause, all while relieving my friends and family of needless shopping for gifts. At this age, I’m not inclined to celebrate birthdays so it was win/win.
I encourage everyone to use the Birthday Donations Facebook feature.
