After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter.
Facebook has just removed 559 brand pages and 251 profiles, because they’ve consistently broken its anti-spam rules. They were using multiple fake accounts to post massive amounts of content across pages and groups to drive traffic to ad farm websites. They generate income for each website visitor.
After a successful pilot program, Google is opening applications for its GNI Cloud Credit Program to give qualifying news publishers with fewer than 1,000 employees the opportunity to apply for up to $100,000 each in Google Cloud Platform credits, as well up to $50,000 in implementation support. It gives them an on-ramp to implement technologies to build more sustainable businesses.
PR and marcoms professionals need our news media industry to remain healthy and relevant, if we are to be able to do our jobs well. — SS
Instagram has introduced a new feature that allows brands to record multiple stories at once. By holding the capture button, multiple 15-second stories will record. The fully recorded 15-second stories will appear on your screen while you continue filming. You can record up to 10 stories at once.
This means improved storytelling capabilities for brands. — SS
Google has announced that it’s shutting down its G+ social network because hardly anyone is using it. The recent data breach was the final nail in the coffin. It’s sad news considering the optimism surrounding its 2011 launch. Also because, even though is never took off as a sharing platform, it provided excellent SEO benefits.
From now on every emoji will be counted as the same number of characters towards the 280-character limit on Twitter. A simple emoji had counted as two characters. Adding features such as skin tone and gender could add up to 14 characters.
Yay! Keeping tweets short and sweet makes Twitter a more useful tool for businesses. — SS