• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Sherrilynne Starkie

Smart Digital Communications

  • Home
  • Services
    • Social Media Training & Workshops
  • Approach
    • Ethical Communications
  • Blog
    • Social Media
    • Public Relations
    • Marketing
    • Media
  • Contact
  • About

Social Media

Featured Article

My Communications & Marketing Lessons 2025...

sherrilynne

Marketing

Featured Article

A PR Disaster Dressed Up as a Win: The Royal Family in Crisi...

sherrilynne

Public Relations

Featured Article

Organic vs. Paid Reach: Start Making Impact...

sherrilynne

Social Media

“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
Featured Article

Should You Reply to Social Media Comments?...

sherrilynne

Social Media

Featured Article

Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

sherrilynne

Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
Featured Article

Repurposing: Why Smart Content Isn’t One-and-Done...

sherrilynne

Marketing

  • General
  • Marketing
  • Media
  • Public Relations
  • Social Media
  • All
A graphic featuring Sherrilynne Starkie with the title 'Sherrilynne Says:' in bold text. The image highlights key marketing insights, including 'Impacts of the TikTok Ban,' 'Invest in Owned Media,' and 'Diversify Your Strategies,' followed by the subtext 'What Marketers Need to Know!' The background has a modern design with shades of blue, purple, and beige, and Sherrilynne is smiling, wearing a blue patterned top.

Impacts of the TikTok Ban: A Wake-Up Call for Marketers

January 20, 2025 by sherrilynne Leave a Comment

This weekend, millions of U.S.-based TikTok creators and brands faced a harsh reality: their platform of choice went dark. The move followed a U.S. Supreme Court ruling upholding the TikTok ban, ostensibly over national security concerns. While the stated reason is security, the ban’s timing and scope suggest a complex mix of motives, including economic […]

Filed Under: Social Media Tagged With: TikTok

Image featuring Sherrilynne Starkie standing confidently in front of a modern, abstract blue background with yellow accents. The text reads “Sherrilynne Says:” in large, bold letters, followed by key discussion points in colorful text bubbles: “What are ‘Community Notes’?”, “Alone, They Can’t Work,” “How is META Changing?”, and “What Marketers Need to Know!”. Sherrilynne is smiling, wearing a blue patterned top, reinforcing the professional yet approachable tone of the message.

What Marketers Should Know About META’s Move to Community Notes

January 13, 2025 by sherrilynne Leave a Comment

Meta’s shift to a “Community Notes” moderation model is reshaping how brands manage their online presence.

Filed Under: Social Media Tagged With: Social Media

Graphic featuring Sherrilynne Starkie with the headline '6 Strategies for Content Marketing For 2025.' The design has a bold number 6 in purple, a blue 'Strategies for' banner, and large text that reads 'Content Marketing.' The background is a warm mustard color with abstract shapes in muted blue and purple. Sherrilynne is smiling and wearing a patterned blue top.

6 Content Marketing Skills You Need to Succeed in 2025

January 12, 2025 by sherrilynne Leave a Comment

What are the top 6 skills you need for content marketing success in 2021? Check out this infographic full to great tips & advice.

Filed Under: Marketing, Social Media Tagged With: Marketing

Australia’s Teen Social Media Ban: A Misguided Solution

November 23, 2024 by sherrilynne Leave a Comment

While the headlines suggest decisive action, a closer look reveals a social media ban riddled with practical, ethical, and long-term implications.

Filed Under: Social Media Tagged With: Social Media

A promotional graphic titled 'Sherrilynne Says' featuring Sherrilynne, a woman with red hair wearing a blue patterned top, smiling confidently. The graphic poses key questions for marketers: 'Bluesky or Threads?', 'Will X be Cancelled?', 'Which Alternative to Choose?', and 'What Marketers Need to Know!' The background is a soft purple and blue with abstract shapes in yellow and purple, creating a modern and engaging design

Bluesky vs. Threads: Which Platform Should Your Brand Explore Next?

November 17, 2024 by sherrilynne 1 Comment

I thought I’d joined Bluesky a few years ago when it was still invitation-only, but as it turns out, I mustn’t have. So, I’ve just created my profile, and it’s a bit fun getting into this platform that’s quickly gaining traction. Bluesky is emerging as a refreshing alternative to X (formerly Twitter), with a growing […]

Filed Under: Social Media Tagged With: Social Media

tiktok

Canada’s TikTok Ban: A Step Too Far or Necessary Action?

November 11, 2024 by sherrilynne Leave a Comment

Canada has long been a champion of fairness, lawfulness, and transparency. If TikTok has broken Canadian laws, let’s hold them accountable through the justice system.

Filed Under: Social Media Tagged With: TikTok

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Interim pages omitted …
  • Go to page 8
  • Go to Next Page »

Footer

Contact Me

Looking to get in touch? You can reach me through social media, or drop me a line on my contact page

Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
  • Privacy Policy
  • Contact
  • About

Copyright © 2025 · Hello! Pro 3 on Genesis Framework · WordPress · Log in