Facebook relevance metrics are changing
Facebook’s single ad ‘relevance score’ is disappearing and will be replaced with three new metrics. The calculation of potential reach is getting updated.
Social Media
Is blogging still relevant in 2019?
We are experiencing a resurgence in corporate blogging. Now, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies.
Top Five: Facebook ads are getting smarter
Top five news stories for marcoms professionals feature new innovations for businesses from Facebook, LinkedIn Live video and YouTube and Whats App.
Podcast Playlist: A blast from the past
Podcast playlist: recent episodes of marketing and communications podcasts of note. Plus one oddball one on how to succeed with Dry January
Podcast Playlist: A mix of motivation, news and entertainment
Podcasts great way to keep on top of social media and industry trends and news. Here’s a list of the podcasts I’ve been listening to this week:
Why Justin Trudeau’s Trevor Noah tweet is brilliant
Millennials & GenZ choose the stories they want. To be relevant, old ways must be left behind and new paradigms embraced. Trudeau’s tweet does just that.