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Sherrilynne Starkie

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Public Relations

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My Communications & Marketing Lessons 2025...

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Marketing

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A PR Disaster Dressed Up as a Win: The Royal Family in Crisi...

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Public Relations

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Organic vs. Paid Reach: Start Making Impact...

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Social Media

“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
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Should You Reply to Social Media Comments?...

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Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
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Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

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trust in business stats

Trust in business is the catalyst for change

February 10, 2020 by sherrilynne Leave a Comment

People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020.  And, although trust in capitalism is at all-time low, there’s hope. Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government […]

Filed Under: Public Relations

Digital PR People

How social media transformed PR

December 13, 2019 by sherrilynne Leave a Comment

Today’s pervasive social media gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007.

Filed Under: Public Relations

writing and editing

Top 7 leads to draw audiences in

October 22, 2018 by sherrilynne 9 Comments

Examples of lead paragraphs to draw readers in

Filed Under: Public Relations

Communications evaluatio

Measuring what matters in communications

July 3, 2018 by sherrilynne Leave a Comment

A fulsome and animated discussion about major trends in communications measurement and social media and valuation held among IABC Ottawa members.

Filed Under: Public Relations

Carol Kinsey Gorman

IABC 18: Collaborative Leadership through Communications with Carol Kinsey Goman

June 11, 2018 by sherrilynne Leave a Comment

Carol Kinsey Goman, an author and executive coach and expert on collaborative leadership gave an informative session at IABC World Conference.

Filed Under: Public Relations

IABC 18: Anab Jain

IABC 18: Embracing uncertainty with Anab Jain

June 8, 2018 by sherrilynne 3 Comments

As an IABC 18 opening session, Jain’s talk presented a dark and forboding look future life and communication. The talk reminded some audience members (including me) of the “Black Mirror” Netflix series. The comparison is apt.

Filed Under: Public Relations

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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