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Public Relations
Measuring what matters in communications
A fulsome and animated discussion about major trends in communications measurement and social media and valuation held among IABC Ottawa members.
IABC 18: Collaborative Leadership through Communications with Carol Kinsey Goman
Carol Kinsey Goman, an author and executive coach and expert on collaborative leadership gave an informative session at IABC World Conference.
IABC 18: Embracing uncertainty with Anab Jain
As an IABC 18 opening session, Jain’s talk presented a dark and forboding look future life and communication. The talk reminded some audience members (including me) of the “Black Mirror” Netflix series. The comparison is apt.
CPRS new vision: ethics in public relations
Canadian Public Relations Society (CPRS) is launching a new framework that champions high ethical standards for the profession.
Influencer relations: how to build trust
Reporters, facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters are all influencers. Here’s six rules for good influencer relations.