Shrinking Canadian Media Landscape: The Role of Digital Public Relations
The Canadian media industry is shrinking making digital public relations more important than ever.
Public Relations
Rules for good media relations
Gaining media coverage is an essential part of the content marketing mix. Build good media relations with these six simple rules.
Want to own Google Page One?
If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets […]
Webinar: PR the missing ingredient in content marketing
Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing and social media campaigns. I’ll be providing practical tips for great digital PR. But wait, […]
Five steps to positive media coverage
In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign.
What is Earned Media?
Earned media is media coverage or ‘good PR’. It confers powerful third-party endorsement for a company, a product or even an idea. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for. It’s not advertising.