Five steps to positive media coverage
In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign.
Public Relations
What is Earned Media?
Earned media is media coverage or ‘good PR’. It confers powerful third-party endorsement for a company, a product or even an idea. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for. It’s not advertising.
Trust in business is the catalyst for change
People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020. And, although trust in capitalism is at all-time low, there’s hope. Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government […]
How social media transformed PR
Today’s pervasive social media gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007.
Top 7 leads to draw audiences in
Examples of lead paragraphs to draw readers in
Do John Naisbitt’s Megatrend predictions still hold true for 2018?
In Megatrends, JohnNaisbitt identifies the global trends that will form the future political and economic world. Do these predictions hold true for 2018?