• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Sherrilynne Starkie

Smart Digital Communications

  • Home
  • Services
    • Social Media Training & Workshops
  • Approach
    • Ethical Communications
  • Blog
    • Social Media
    • Public Relations
    • Marketing
    • Media
  • Contact
  • About

Trust in business is the catalyst for change

February 10, 2020 by sherrilynne Leave a Comment

People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020.  And, although trust in capitalism is at all-time low, there’s hope.

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations.  Edelman Global CEO Richard Edelman said ths shows the potential for business to be the catalyst for change.  He said companies need to engage stakeholders over shareholders and anchor strategy in ethics.

There’s room for optimism for the media industry too. Disengagement with the news has slowed significantly and there’s been huge growth in amplifiers–people who share news stories via social media.  That’s a boon for our journalist colleagues!

Another interesting finding is that Canadians have little trust in our government. Apparently we think its unethical and incompetent at the same time.

Here’s an excellent interview with Richard Edelman at last month’s World Economic Forum in Davos, Switzerland. He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey.

The Trust Barometer is based on a survey of 34,000 respondents in 28 markets, 1,150 respondents per market. Fieldwork was conducted between October 19 and November 18, 2019.

Share this:

  • Reddit
  • LinkedIn
  • Pinterest
  • Twitter
  • Facebook

Filed Under: Public Relations

Reader Interactions

Leave a ReplyCancel reply

Footer

Contact Me

Looking to get in touch? You can reach me through social media, or drop me a line on my contact page

Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
  • Privacy Policy
  • Contact
  • About

Copyright © 2025 · Hello! Pro 3 on Genesis Framework · WordPress · Log in