Public Relations

Crafting compelling brand narrative is essential to effective public relations in Canada.

Here’s my guide to finding the right Ottawa agency partner fit, with insights from both sides of the process.

In Megatrends, John Naisbitt identifies the global trends that will form the future political and economic world. Do these predictions hold true in 2025?

Marketing and PR agencies are no strangers to change, but recent trends in downsizing are a wake-up call. Edelman, the world’s largest privately-held PR firm, recently announced its second round of layoffs in less than a year, letting go of 330 employees—over 5% of its workforce. Other major players like Weber Shandwick and Ketchum have […]

The Canadian media industry is shrinking making digital public relations more important than ever.

Gaining media coverage is an essential part of the content marketing mix. Build good media relations with these six simple rules.