Smart Digital Communications
Marketing and PR agencies are no strangers to change, but recent trends in downsizing are a wake-up call. Edelman, the world’s largest privately-held PR firm, recently announced its second round of layoffs in less than a year, letting go of 330 employees—over 5% of its workforce. Other major players like Weber Shandwick and Ketchum have […]
The Canadian media industry is shrinking making digital public relations more important than ever.
Crafting compelling brand narrative is essential to effective public relations in Canada.
Gaining media coverage is an essential part of the content marketing mix. Build good media relations with these six simple rules.
If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets […]
Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing and social media campaigns. I’ll be providing practical tips for great digital PR. But wait, […]
