A PR Disaster Dressed Up as a Win: The Royal Family in Crisis
The Royal Family’s latest crisis isn’t a triumph of leadership—it’s a years-long failure of communication strategy finally catching up to them.
Public Relations
Why Earned Media Still Matters in 2025
Explore the power of earned media in 2025. Learn how independent coverage still delivers credibility, sparks momentum, and reinforces your brand’s reputation.
The Power of Public Relations in Canada
Crafting compelling brand narrative is essential to effective public relations in Canada.
Choosing the Best Ottawa Agency: Lessons from Both Sides
Here’s my guide to finding the right Ottawa agency partner fit, with insights from both sides of the process.
Do John Naisbitt’s Megatrend predictions still hold true in 2025?
In Megatrends, John Naisbitt identifies the global trends that will form the future political and economic world. Do these predictions hold true in 2025?
Navigating Change in Marketing & PR Agencies
Marketing and PR agencies are no strangers to change, but recent trends in downsizing are a wake-up call. Edelman, the world’s largest privately-held PR firm, recently announced its second round of layoffs in less than a year, letting go of 330 employees—over 5% of its workforce. Other major players like Weber Shandwick and Ketchum have […]