Social Media Posting Cadence: How To Get It Right
Discover how to find your ideal social media posting frequency with practical tips, analytics insights, and strategies to engage your audience more effectively.
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Social Media Marketing Trends: What Marketers Need to Know
Stay ahead of social media marketing trends in 2024 with insights on TikTok, META, influencer marketing, and the rise of Threads—learn how to adapt your strategy for the evolving digital landscape.
Elbows Up, Canada: How Social Media Brought Us Together
Elbows up! Those moments when social media brings people together.
Saying Goodbye: A Marketing Consultant’s Reflections
Ending a long-term client relationship is never easy, but it’s a chance to reflect on the lessons that shape my practice as a marketing consultant.
How Marketers Can Hedge Against the META Boycott
The Meta boycott trend has marketers weighing the risks of staying on Facebook and Instagram. This post explores how to protect your brand’s reputation, refine your strategy, and diversify beyond Meta’s platforms to stay ahead.
AI in Marketing & PR: The Shift We Can’t Ignore
AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing and communications.