Facebook relevance metrics are changing
Facebook’s single ad ‘relevance score’ is disappearing and will be replaced with three new metrics. The calculation of potential reach is getting updated.
Blog
Has the sonic brand concept finally come of age?
Mastercard’s new contemporary sonic brand was developed by musicians, artists, and agencies from across the globe. It’s designed for cultural differences
Is blogging still relevant in 2019?
We are experiencing a resurgence in corporate blogging. Now, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies.
Canada’s most trusted magazine
In a national survey on brand trust by market firm BrandSpark International, Canadian Living was voted by women as the most-trusted magazine brand.
Top Five: Facebook ads are getting smarter
Top five news stories for marcoms professionals feature new innovations for businesses from Facebook, LinkedIn Live video and YouTube and Whats App.
Podcast Playlist: A blast from the past
Podcast playlist: recent episodes of marketing and communications podcasts of note. Plus one oddball one on how to succeed with Dry January