A digital media framework for smart marketing communications
Digital Media Framework balances activities across owned, earned, shared and paid media strategies to get a demonstrable PR & marketing ROI.
Blog
6 Content Marketing Skills You Need to Succeed in 2021
What are the top 6 skills you need for content marketing success in 2021? Check out this infographic full to great tips & advice.
Rules for good media relations
Gaining media coverage is an essential part of the content marketing mix. Build good media relations with these six simple rules.
Want to own Google Page One?
If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets […]
Webinar: PR the missing ingredient in content marketing
Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing and social media campaigns. I’ll be providing practical tips for great digital PR. But wait, […]
Make Your LinkedIn Profile Work for You
Having a LinkedIn profile that is active and properly optimized will significantly increase the chances of being discovered by potential clients and companies looking to hire. In other words, people will contact you directly if they think you will be a good fit for their needs. Isn’t that a lot better than cold calling or […]