AI in Marketing & PR: The Shift We Can’t Ignore
AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing and communications.
public relations
The Power of Public Relations in Canada
Crafting compelling brand narrative is essential to effective public relations in Canada.
Choosing the Best Ottawa Agency: Lessons from Both Sides
Here’s my guide to finding the right Ottawa agency partner fit, with insights from both sides of the process.
Do John Naisbitt’s Megatrend predictions still hold true in 2025?
In Megatrends, John Naisbitt identifies the global trends that will form the future political and economic world. Do these predictions hold true in 2025?
Navigating Change in Marketing & PR Agencies
Marketing and PR agencies are no strangers to change, but recent trends in downsizing are a wake-up call. Edelman, the world’s largest privately-held PR firm, recently announced its second round of layoffs in less than a year, letting go of 330 employees—over 5% of its workforce. Other major players like Weber Shandwick and Ketchum have […]
Shrinking Canadian Media Landscape: The Role of Digital Public Relations
The Canadian media industry is shrinking making digital public relations more important than ever.