public relations

Marketing and PR agencies are no strangers to change, but recent trends in downsizing are a wake-up call. Edelman, the world’s largest privately-held PR firm, recently announced its second round of layoffs in less than a year, letting go of 330 employees—over 5% of its workforce. Other major players like Weber Shandwick and Ketchum have […]

The Canadian media industry is shrinking making digital public relations more important than ever.

Crafting compelling brand narrative is essential to effective public relations in Canada.

Gaining media coverage is an essential part of the content marketing mix. Build good media relations with these six simple rules.