Social Media

Social touches every part of the organization and each employee should know and understand how it fits into his or her own role.

Resumes with certification in Google AdWords, Facebook Blueprint or Hootsuite Academy etc are most likely to make the cut for marcoms jobs.

Facebook has 1.47 billion daily users, so for most brands, walking away from the platform is not an option. But they are going to have to get a whole lot smarter about using it.

Snappa is the fastest way for marketers and entrepreneurs to create graphics. It’s incredibly easy to whip up graphics for social media, ads, blogs, and more without Photoshop or graphic designers!

Industry certification separates the wheat from the chaff in social marketing expertise. Look for certification when recruiting team members or contracting a consultant or agency to get the best, most-knowledgeable talent.

This free 13-page eBook outlines the skills, talents and knowledge that a social media expert brings to every strategy, program and campaign..