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Social Media

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Organic vs. Paid Reach: Start Making Impact...

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Social Media

“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
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Should You Reply to Social Media Comments?...

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Social Media

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Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
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Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

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Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
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Social Media Posting Cadence: How To Get It Right...

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Social Media

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Teens, Instagram, and TikTok: What Marketers Need to Know

October 19, 2024 by sherrilynne Leave a Comment

Teens dominate Instagram and TikTok, making them essential platforms for marketers. With my granddaughter joining Instagram and many 7th graders doing the same, it’s clear that brands must adapt to engage young audiences while prioritizing their well-being.

Filed Under: Social Media Tagged With: Social Media

Finding Your Social Media Marketing Consultant

My Ultimate Guide to Finding your Social Media Marketing Consultant in Ottawa

May 4, 2024 by sherrilynne Leave a Comment

Finding the right social media consultant can be a daunting task, but fear not! My comprehensive guide will equip you with all the information you need to make an informed decision.

Filed Under: Social Media Tagged With: social media consultant

Navigating the Digital Landscape: A Guide to Effective Social Media Marketing in Ottawa

December 27, 2023 by sherrilynne Leave a Comment

With over one million residents, Ottawa is a lively market. And in a city where technology and innovation thrive, it’s crucial to harness the power of social media in achieving organizational goals and objectives.

Filed Under: Social Media Tagged With: Social Media

linkedin tutorial cover

Make Your LinkedIn Profile Work for You

April 17, 2020 by sherrilynne Leave a Comment

Having a LinkedIn profile that is active and properly optimized will significantly increase the chances of being discovered by potential clients and companies looking to hire. In other words, people will contact you directly if they think you will be a good fit for their needs. Isn’t that a lot better than cold calling or […]

Filed Under: Social Media

Social Media Marketing Budget calculator

What’s your social media marketing budget?

January 27, 2020 by sherrilynne Leave a Comment

What should be your social media marketing budget?  This is a common question.  In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. […]

Filed Under: Social Media

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Get organized with a content calendar

January 13, 2020 by sherrilynne Leave a Comment

It’s January, the time of year where we all resolve to get organized and stay that way all year long!  Now is the time to start a content calendar and keep it going. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. An editorial calendar will not […]

Filed Under: Social Media

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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