Impacts of the TikTok Ban: A Wake-Up Call for Marketers
This weekend, millions of U.S.-based TikTok creators and brands faced a harsh reality: their platform of choice went dark. The move followed a U.S. Supreme Court ruling upholding the TikTok ban, ostensibly over national security concerns. While the stated reason is security, the ban’s timing and scope suggest a complex mix of motives, including economic […]