I’ve been experimenting with a new AI tool that might just change the way marketers create content. It’s called Google NotebookLM, and it helped me produce an 18-minute podcast episode that sounds like two humans having a smart, engaging conversation about how to go viral on Threads.
Here’s how I did it.
I pulled the top five organic Google search results and the top five YouTube videos for “how to go viral on Threads.” Then I fed them into Google NotebookLM, asked it to summarize the key points and structure them into a conversational script—and it did exactly that. The result is a podcast that’s not only informative, but also natural, flowing, and actually sounds like a conversation I’d listen to.
For marketers and comms professionals, this AI opens up a whole new content format. Instead of a long blog post or video edit, you can use existing top-ranking content to generate a podcast episode that your audience can listen to on the go. Repurpose it for email, social, or even as an internal explainer.
Is it perfect? No. But it’s fast, useful, and surprisingly human. I’ve embedded the audio below so you can judge for yourself.
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