If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility.
How a Brand can Make a Presence On TikTok
Embrace User-Generated Content (UGC) to maximize Tik Tok impact. It gives brands authenticity, familiarity and builds trust. In fact, people will enjoy the brand experience more fully through other people’s content. Customer reviews are a great starting point.
A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. One good example is the #bottlecapchallenge which encourages people to kick the cap off the bottle.
TikTok also offers branded hashtag challenges as an advertising option. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. Leading brands such as Netflix, L’Oreal have had success with this feature.
You can even consider TikTok like packages to get high engagement levels for your campaign. This boosts user participation and attracts more eyeballs.
Tik Tok influencers are powerful. Partnering with them strengthens most campaigns by reaching highly-engaged audiences. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement.
Be On Trend
TikTok is a fast-moving community and trends come and go quickly. Keep a keen eye on what’s hot. For example, music and songs matter on TikTok. People will search for a specific song, and the content using it will get traction. Watch for what songs are going viral and use them in your own videos.
As continuing Tik Tok trend, people love recreating trending videos. Remember to recreate your video in your own style and brand voice to ride this trend.
Engage With Your Community
As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Interacting, responding and commenting are almost as important as posting new content. To connect with your audience, run giveaways, contests. Invite feedback from your followers so that you can develop content that they will love.
Go For Live
Especially during the pandemic, going Live is a great way to ‘meet’ and engage your audiences. Ask Me Anything Live events are very popular on Tik Tok. You can also Live broadcast any customer event, a subject matter expert interview or a product demonstration.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.