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Sherrilynne Starkie

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Social Media

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Organic vs. Paid Reach: Start Making Impact...

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Social Media

“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
Featured Article

Should You Reply to Social Media Comments?...

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Social Media

Featured Article

Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
Featured Article

Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

Featured Article

Using AI in Content Creation Isn’t Cheating...

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Marketing

A promotional graphic featuring Sherrilynne Starkie standing and smiling in a teal patterned top. The background is dark blue with curved design accents. Large text at the top reads “Sherrilynne Says:” in bold orange. Below are four callout bubbles with topics: “Using AI in Content Creation,” “AI Won’t Replace Creators,” “Using AI Tools Responsibly,” and “What Marketers Need to Know!” The design is clean and modern, with a professional yet friendly tone.
Featured Article

Social Media Posting Cadence: How To Get It Right...

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Social Media

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snappa image

Graphics and images in a snap

May 30, 2018 by sherrilynne Leave a Comment

Snappa is the fastest way for marketers and entrepreneurs to create graphics. It’s incredibly easy to whip up graphics for social media, ads, blogs, and more without Photoshop or graphic designers!

Filed Under: Social Media

social media consultant training

Why Hootsuite Social Marketing Certification?

May 1, 2018 by sherrilynne Leave a Comment

Industry certification separates the wheat from the chaff in social marketing expertise. Look for certification when recruiting team members or contracting a consultant or agency to get the best, most-knowledgeable talent.

Filed Under: Social Media

social media ebook2 cover

Free ebook: What can a social media expert do for YOUR business?

April 23, 2018 by sherrilynne Leave a Comment

This free 13-page eBook outlines the skills, talents and knowledge that a social media expert brings to every strategy, program and campaign..

Filed Under: Social Media

social media consultant strategy

Why your social media isn’t working

April 5, 2018 by sherrilynne Leave a Comment

Understanding and managing an ever-expanding set of digital channels can be a 24/7 process. A social media consultant has the digital knowledge along with solid marketing and communications experience.

Filed Under: Social Media

Ethical digital marketing

Facebook scandal: The dawn of a new era in social media marketing?

March 24, 2018 by sherrilynne Leave a Comment

The Facebook data scandal is not the end of social media marketing. It’s not even the beginning of the end. Perhaps it’s the beginning of a new more principled approach?

Filed Under: Social Media

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Sherrilynne Starkie Consulting

5346 Mclean Crescent Ottawa, ON K4M IE3, Canada
Phone: (613) 400 3654
Email: sherrilynne(a)sherrilynnestarkie.com
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